Good On You ernennt Odonata zur unabhängigen Kontrollinstanz für sein Nachhaltigkeitslabel
Rheinbach / Stuttgart, 22 October 2026 – Odonata Certification Services GmbH is taking on, with immediate effect, the independent monitoring of the proprietary sustainability criteria of specialist tour operator NEUE WEGE Reisen. The partnership builds on the operator’s long-standing TourCert certification and aligns its communication specifically with the transparency requirements of the European Empowering Consumers for the Green Transition Directive (EmpCo).
Credibility Through Independent Monitoring
Since its founding, NEUE WEGE has taken a consistently sustainable approach to YOGA and wellness travel. Guided by the principle of “Conscious Travel,” the company has established its own criteria that go beyond conventional standard certifications. Going forward, Odonata will act as an independent body, reviewing how these in-house standards are applied, documented and communicated. TourCert’s established quality and sustainability management remains explicitly the foundation of the tour operator’s work.

Frank Brinkschneider, designierter Geschäftsführer, Odonata Certification Services
Future-Proof Sustainability Communication Under EU Standards
The partnership is emblematic of a shift across the entire travel market. The new EU EmpCo Directive requires that sustainability-related claims made tThe partnership is emblematic of a shift across the entire travel market. The new EU EmpCo Directive requires that sustainability-related claims made to consumers be based on clear rules, objective evidence and an external verification body.

Johannes Reißland, Managing Director, NEUE WEGE
“As a pioneer in sustainable yoga and Ayurveda travel, we are committed to offering our guests the greatest possible transparency. Our long-standing TourCert certification gives us a strong foundation. Through our partnership with Odonata, we are now taking the next step: having our specific sustainability criteria independently verified. This builds genuine trust and ensures that our communication fully complies with upcoming European regulations.”
About Odonata Certification Services GmbH
Odonata Certification Services GmbH is an independent partner for verification and assurance services in the field of sustainability. The company supports organizations and initiatives in reviewing and communicating their existing sustainability approaches and proprietary criteria in a transparent, robust manner that complies with current European regulations (such as the EmpCo Directive).
About NEUE WEGE Seminare & Reisen GmbH
NEUE WEGE is one of the leading specialist tour operators for yoga and Ayurveda travel in German-speaking countries. Since its founding in 1990, the company has stood for healthy, mindful and sustainable travel. NEUE WEGE has been TourCert-certified for many years and is continuously committed to protecting the environment and local cultures.

Frank Brinkschneider
Phone: +49 173 9764714



