Odonata Boletín

Good On You nom­bra a Odona­ta organ­is­mo de super­visión inde­pen­di­ente para su sel­lo de sosteni­bil­i­dad

23. Oct 2026

Odonata
© Images: TourCert
Direc­ti­va Emp­Co, Good On You, Odona­ta Cer­ti­fi­ca­tion Ser­vices, TourCert

Rhein­bach / Stuttgart, 22 Octo­ber 2026 – Odona­ta Cer­ti­fi­ca­tion Ser­vices GmbH is tak­ing on, with imme­di­ate effect, the inde­pen­dent mon­i­tor­ing of the pro­pri­etary sus­tain­abil­i­ty cri­te­ria of spe­cial­ist tour oper­a­tor NEUE WEGE Reisen. The part­ner­ship builds on the operator’s long-stand­ing TourCert cer­ti­fi­ca­tion and aligns its com­mu­ni­ca­tion specif­i­cal­ly with the trans­paren­cy require­ments of the Euro­pean Empow­er­ing Con­sumers for the Green Tran­si­tion Direc­tive (Emp­Co).

Cred­i­bil­i­ty Through Inde­pen­dent Mon­i­tor­ing

Since its found­ing, NEUE WEGE has tak­en a con­sis­tent­ly sus­tain­able approach to YOGA and well­ness trav­el. Guid­ed by the prin­ci­ple of “Con­scious Trav­el,” the com­pa­ny has estab­lished its own cri­te­ria that go beyond con­ven­tion­al stan­dard cer­ti­fi­ca­tions. Going for­ward, Odona­ta will act as an inde­pen­dent body, review­ing how these in-house stan­dards are applied, doc­u­ment­ed and com­mu­ni­cat­ed. TourCert’s estab­lished qual­i­ty and sus­tain­abil­i­ty man­age­ment remains explic­it­ly the foun­da­tion of the tour operator’s work.

Frank Brinkschneider
Frank Brinkschnei­der, direc­tor gen­er­al des­ig­na­do de Odona­ta Cer­ti­fi­ca­tion Ser­vices
“Our col­lab­o­ra­tion with NEUE WEGE is a prime exam­ple of how we see our role at Odona­ta: it is not about replac­ing proven cer­ti­fi­ca­tion sys­tems, but about adding mean­ing­ful lay­ers of assur­ance. NEUE WEGE sees sus­tain­abil­i­ty as a con­tin­u­ous process of devel­op­ment. With our inde­pen­dent mon­i­tor­ing, we help ensure that these addi­tion­al efforts can be com­mu­ni­cat­ed to trav­el­ers in a way that is both ver­i­fi­able and legal­ly sound.”

Future-Proof Sus­tain­abil­i­ty Com­mu­ni­ca­tion Under EU Stan­dards

The part­ner­ship is emblem­at­ic of a shift across the entire trav­el mar­ket. The new EU Emp­Co Direc­tive requires that sus­tain­abil­i­ty-relat­ed claims made tThe part­ner­ship is emblem­at­ic of a shift across the entire trav­el mar­ket. The new EU Emp­Co Direc­tive requires that sus­tain­abil­i­ty-relat­ed claims made to con­sumers be based on clear rules, objec­tive evi­dence and an exter­nal ver­i­fi­ca­tion body.

Johannes Reiß­land, Man­ag­ing Direc­tor, NEUE WEGE

“As a pio­neer in sus­tain­able yoga and Ayurve­da trav­el, we are com­mit­ted to offer­ing our guests the great­est pos­si­ble trans­paren­cy. Our long-stand­ing TourCert cer­ti­fi­ca­tion gives us a strong foun­da­tion. Through our part­ner­ship with Odona­ta, we are now tak­ing the next step: hav­ing our spe­cif­ic sus­tain­abil­i­ty cri­te­ria inde­pen­dent­ly ver­i­fied. This builds gen­uine trust and ensures that our com­mu­ni­ca­tion ful­ly com­plies with upcom­ing Euro­pean reg­u­la­tions.”


About Odona­ta Cer­ti­fi­ca­tion Ser­vices GmbH

Odona­ta Cer­ti­fi­ca­tion Ser­vices GmbH is an inde­pen­dent part­ner for ver­i­fi­ca­tion and assur­ance ser­vices in the field of sus­tain­abil­i­ty. The com­pa­ny sup­ports orga­ni­za­tions and ini­tia­tives in review­ing and com­mu­ni­cat­ing their exist­ing sus­tain­abil­i­ty approach­es and pro­pri­etary cri­te­ria in a trans­par­ent, robust man­ner that com­plies with cur­rent Euro­pean reg­u­la­tions (such as the Emp­Co Direc­tive).

About NEUE WEGE Sem­i­nare & Reisen GmbH
NEUE WEGE is one of the lead­ing spe­cial­ist tour oper­a­tors for yoga and Ayurve­da trav­el in Ger­man-speak­ing coun­tries. Since its found­ing in 1990, the com­pa­ny has stood for healthy, mind­ful and sus­tain­able trav­el. NEUE WEGE has been TourCert-cer­ti­fied for many years and is con­tin­u­ous­ly com­mit­ted to pro­tect­ing the envi­ron­ment and local cul­tures.

Frank Brinkschneider
Frank Brinkschnei­der
E‑Mail: frank.brinkschneider@odonata-certification.com

Phone: +49 173 9764714