Odonata Blog

From Audit Office to Odona­ta: Embrac­ing Change with Vision

5. May 2025

© Images: Odona­ta
avoid­ing green­wash­ing, cer­ti­fied trav­el ser­vices, envi­ron­men­tal and social stan­dards, EU direc­tive on envi­ron­men­tal claims, glob­al sus­tain­abil­i­ty stan­dards, ISO-com­pli­ant audits, sus­tain­abil­i­ty cri­te­ria, sus­tain­able tourism, tourism cer­ti­fi­ca­tion, TSCA stan­dard

The well-estab­lished Audit Office, known for its exper­tise in con­duct­ing inde­pen­dent and pro­fes­sion­al sus­tain­abil­i­ty cer­ti­fi­ca­tions and audits in the tourism sec­tor, is tak­ing a sig­nif­i­cant step into a new era with a clear vision.

Effec­tive imme­di­ate­ly, the com­pa­ny will oper­ate under the name Odona­ta Cer­ti­fi­ca­tion Ser­vices GmbH.
This rebrand­ing marks not only a clear sig­nal of the company’s growth but also of its strate­gic devel­op­ment. What ini­tial­ly began as a spe­cial­ized plat­form for audits in tourism has now evolved into a com­pre­hen­sive ser­vice provider offer­ing impact-dri­ven audits, cred­i­ble cer­ti­fi­ca­tions, tech­no­log­i­cal inno­va­tions, and dig­i­tal solu­tions.

The name Odona­ta, derived from the sci­en­tif­ic term for the drag­on­fly, embod­ies the prin­ci­ples of change, agili­ty, and transformation—values that Odona­ta active­ly applies in its oper­a­tions. The drag­on­fly sym­bol­izes a holis­tic approach and adaptability—qualities that are cru­cial for dri­ving the sus­tain­able trans­for­ma­tion of busi­ness­es and des­ti­na­tions in an ever-evolv­ing glob­al envi­ron­ment.

Mod­u­lar Solu­tions for Sus­tain­able Trans­for­ma­tion

Odona­ta pro­vides a flex­i­ble, mod­u­lar prod­uct port­fo­lio designed to assist busi­ness­es, des­ti­na­tions, and part­ners in effec­tive­ly cap­tur­ing, assess­ing, and enhanc­ing their sus­tain­abil­i­ty per­for­mance. Odona­ta sup­ports its part­ners through­out the entire sus­tain­abil­i­ty journey—from ESG data analy­sis to com­pre­hen­sive sus­tain­abil­i­ty reporting—leveraging user-friend­ly dig­i­tal tools like the ESG Cock­pit for busi­ness­es and the Des­ti­na­tion Cock­pit for des­ti­na­tions.

With the exper­tise of its audi­tor com­mu­ni­ty, Odona­ta deliv­ers high-qual­i­ty, ISO-com­pli­ant audits that cen­ter around mea­sur­ing strate­gic impact. The dig­i­tal audit man­ag­er stream­lines the cer­ti­fi­ca­tion process and fos­ters seam­less col­lab­o­ra­tion between busi­ness­es, audi­tors, and cer­ti­fi­ca­tion bod­ies.

Odonata’s solu­tions are tai­lored specif­i­cal­ly for cer­ti­fi­ca­tion orga­ni­za­tions, indus­try asso­ci­a­tions, and des­ti­na­tions, allow­ing them to adopt these tools under their own brand, enabling the swift and cost-effec­tive estab­lish­ment of cred­i­ble cer­ti­fi­ca­tion offer­ings.

Part­ner­ship with Kruger: Dig­i­tal­iza­tion is Key

Odona­ta is the result of a strate­gic col­lab­o­ra­tion between TourCert and Kruger Cor­po­ra­tion, with both com­pa­nies joint­ly advanc­ing the company’s vision. Kruger, a glob­al­ly rec­og­nized IT leader, con­tributes over 30 years of tech­no­log­i­cal exper­tise, enabling Odona­ta to expand its suite of dig­i­tal solu­tions. By har­ness­ing cut­ting-edge tech­nolo­gies such as arti­fi­cial intel­li­gence (AI), Odona­ta enhances its audit process­es, pro­vid­ing busi­ness­es world­wide with more effi­cient, user-friend­ly sus­tain­abil­i­ty cer­ti­fi­ca­tion solu­tions.

Vision for the Future

With its new iden­ti­ty and strate­gic direc­tion, Odona­ta is poised to sup­port busi­ness­es and des­ti­na­tions glob­al­ly in their sus­tain­able trans­for­ma­tion through dig­i­tal effi­cien­cy, scal­a­bil­i­ty, and state-of-the-art tech­nol­o­gy. The company’s ser­vices are built on prin­ci­ples of clar­i­ty, inde­pen­dence, and integri­ty. Odona­ta offers trans­par­ent and impar­tial audits that strength­en trust in sus­tain­abil­i­ty cer­ti­fi­ca­tions, empow­er­ing busi­ness­es to achieve their objec­tives while mak­ing a pos­i­tive impact on the world.

More Infor­ma­tion

For more infor­ma­tion about Odona­ta and its ser­vices, please vis­it our web­site start­ing June 2025: www.odonata-certification.com

Press con­tact
Odona­ta Cer­ti­fi­ca­tion Ser­vices GmbH
Pauline Gabrisch
pauline.gabrisch@ odonata-certification.com
+49 711 248 397 ‑13