Odonata Blog

Good On You Appoints Odona­ta as Inde­pen­dent Mon­i­tor­ing Body for its Sus­tain­abil­i­ty Label Scheme

13. Oct 2026

Odonata
© Images: TourCert
Anti-Green­wash­ing Reg­u­la­tions EU, Brand Sus­tain­abil­i­ty Rat­ings, Emp­Co Direc­tive, Good On You, Green Claims ver­i­fi­ca­tion, Inde­pen­dent Mon­i­tor­ing Body, Odona­ta Cer­ti­fi­ca­tion Ser­vices, Sus­tain­abil­i­ty Label Scheme, Sus­tain­abil­i­ty labels, Third-par­ty ver­i­fi­ca­tion

Stuttgart / Syd­ney, 2 Octo­ber 2026 — Good On You has appoint­ed Odona­ta Cer­ti­fi­ca­tion Ser­vices as the Inde­pen­dent Mon­i­tor­ing Body for its Sus­tain­abil­i­ty Label Scheme, as the Euro­pean Union’s new Emp­Co Direc­tive took effect on 27 Sep­tem­ber 2026.

Good On You is the inde­pen­dent source for brand sus­tain­abil­i­ty rat­ings in fash­ion, beau­ty and more retail ver­ti­cals. Since 2015, it has rat­ed thou­sands of brands on pub­lic evi­dence alone.  Each rat­ing assess­es a brand across envi­ron­men­tal, labour and ani­mal wel­fare issues, help­ing con­sumers and busi­ness­es nav­i­gate com­plex sus­tain­abil­i­ty claims.

Under the new part­ner­ship, Odona­ta will inde­pen­dent­ly mon­i­tor whether Good On You oper­ates its Sus­tain­abil­i­ty Label Scheme in accor­dance with its pub­lished method­ol­o­gy and Scheme Rules. This includes risk-based reviews of rat­ing files and process­es, mon­i­tor­ing of safe­guards against com­mer­cial influ­ence, and an annu­al assess­ment of the oper­a­tion and integri­ty of the scheme.

From 27 Sep­tem­ber 2026, the EU’s Empow­er­ing Con­sumers for the Green Tran­si­tion Direc­tive (Emp­Co) intro­duced sig­nif­i­cant­ly stronger require­ments for sus­tain­abil­i­ty labels and the cer­ti­fi­ca­tion schemes that under­pin them, mak­ing inde­pen­dent, cred­i­ble mon­i­tor­ing a cen­tral require­ment for sus­tain­abil­i­ty claims made to Euro­pean con­sumers.

Frank Brinkschneider
Frank Brinkschnei­der, des­ig­nat­ed Man­ag­ing Direc­tor, Odona­ta Cer­ti­fi­ca­tion Ser­vices
“We are gen­uine­ly excit­ed that Good On You has cho­sen Odona­ta as its inde­pen­dent mon­i­tor­ing part­ner. Good On You has been a pio­neer in mak­ing com­plex sus­tain­abil­i­ty infor­ma­tion under­stand­able and use­ful for con­sumers, and it has chal­lenged brands to become more trans­par­ent for more than a decade. Sup­port­ing such a mis­sion-dri­ven organ­i­sa­tion as it takes the next step in strength­en­ing the inde­pen­dent assur­ance behind its rat­ings is exact­ly the kind of work Odona­ta was cre­at­ed for.”
Gor­don Renouf, Co-Founder & CEO, Good On You
“Good On You was built on the idea that sus­tain­abil­i­ty infor­ma­tion should be trans­par­ent and trust­wor­thy. And for more than a decade, we’ve rat­ed retail brands on pub­lic evi­dence alone. That means brands can’t opt out of scruti­ny, nor can any brand pay for a bet­ter rat­ing. Over the past year, we’ve strength­ened the inde­pen­dence of our rat­ings process­es and have appoint­ed Odona­ta as our Inde­pen­dent Mon­i­tor­ing Body. This gives every­one who relies on our rat­ings, from shop­pers to busi­ness­es licens­ing our data, more con­fi­dence in the rig­or­ous sys­tems behind them.
In prac­tice, enter­prise part­ners now have a straight­for­ward way to engage the pub­lic with con­fi­dence: our top rat­ings, ‘Good’ (4/5) and ‘Great’ (5/5), along with our Rat­ed Good On You mark, can now be used as a com­pli­ant sus­tain­abil­i­ty label, and our exten­sive brand-lev­el data can sup­port com­pli­ant envi­ron­men­tal and social claims.”

Good On You remains respon­si­ble for its method­olo­gies, its rat­ing oper­a­tions and the gov­er­nance of its Sus­tain­abil­i­ty Label Scheme; Odona­ta acts inde­pen­dent­ly from the rat­ing process itself. Both organ­i­sa­tions are com­mit­ted to trans­paren­cy: Good On You pub­lish­es its method­ol­o­gy, while the inde­pen­dent mon­i­tor­ing frame­work is designed to give stake­hold­ers clear infor­ma­tion about the scope and results of that over­sight.

The objec­tive is to strength­en the sys­tem behind the claim. 

About Odona­ta Cer­ti­fi­ca­tion Ser­vices
Odona­ta Cer­ti­fi­ca­tion Ser­vices GmbH is an inde­pen­dent cer­ti­fi­ca­tion and assur­ance organ­i­sa­tion spe­cial­is­ing in cred­i­ble sus­tain­abil­i­ty sys­tems, audits and ver­i­fi­ca­tion. Found­ed with the sup­port and expe­ri­ence of TourCert and tech­nol­o­gy part­ner Kruger Cor­po­ra­tion, Odona­ta com­bines pro­fes­sion­al assur­ance exper­tise with dig­i­tal ver­i­fi­ca­tion approach­es.

Its ser­vices include cer­ti­fi­ca­tion and audit man­age­ment, inde­pen­dent mon­i­tor­ing of sus­tain­abil­i­ty schemes, ver­i­fi­ca­tion of sus­tain­abil­i­ty infor­ma­tion and Emp­Co readi­ness ser­vices for sus­tain­abil­i­ty labels and scheme own­ers.

Odonata’s work is guid­ed by inde­pen­dence, integri­ty, trans­paren­cy, pro­fes­sion­al com­pe­tence and a com­mit­ment to mak­ing cred­i­ble sus­tain­abil­i­ty assur­ance acces­si­ble and effec­tive.

About Good On You
Good On You is a glob­al con­sumer plat­form and indus­try rat­ing sys­tem that assess­es retail brands based on wide­ly agreed best prac­tices for sus­tain­abil­i­ty. Since 2015, it has rat­ed more than 7,000 brands in fash­ion, beau­ty and a grow­ing num­ber of retail ver­ti­cals on key issues for the plan­et, work­ers, and ani­mals. Its rat­ings have helped mil­lions of con­sumers as well as lead­ing com­pa­nies make more informed choic­es.

Good On You rates brands using pub­lic, evi­dence-based method­olo­gies, with rat­ings that are free to access and not paid for by brands. Its rat­ings team oper­ates sep­a­rate­ly from its com­mer­cial team, and the Good On You Sus­tain­abil­i­ty Label Scheme is inde­pen­dent­ly mon­i­tored by Odona­ta Cer­ti­fi­ca­tion Ser­vices.

Good On You’s rat­ing data and tools are licensed to enter­prise part­ners, includ­ing e‑commerce plat­forms, finan­cial ser­vices providers and com­mer­cial real estate oper­a­tors, to help them inte­grate sus­tain­abil­i­ty infor­ma­tion at scale.

Fur­ther infor­ma­tion

Good On You Sus­tain­abil­i­ty Label Scheme

Scheme Man­u­al, Con­flict of Inter­est Pol­i­cy and IMB Terms of Ref­er­ence 

Rat­ing Usage Guide­lines for brands and retail­ers

Media enquiries regard­ing Good On You: media@goodonyou.eco

Frank Brinkschneider
Frank Brinkschnei­der

E‑Mail: frank.brinkschneider@odonata-certification.com

Phone: +49 173 9764714