{"id":5169,"date":"2023-09-08T19:30:55","date_gmt":"2023-09-08T19:30:55","guid":{"rendered":"https:\/\/odonata-certification.com\/nuestro-camino\/"},"modified":"2025-08-04T18:59:39","modified_gmt":"2025-08-04T18:59:39","slug":"nuestro-camino","status":"publish","type":"page","link":"https:\/\/odonata-certification.com\/es\/sobre-nosotros\/nuestro-camino\/","title":{"rendered":"Nue\u00adstro camino"},"content":{"rendered":"<p>[et_pb_section fb_built=\u201c1\u201d fullwidth=\u201con\u201d admin_label=\u201cODONATA HEADERSECTION\u201d _builder_version=\u201c4.22.2\u201d _module_preset=\u201cdefault\u201d custom_padding=\u201d||||false|false\u201d bottom_divider_style=\u201cwave2\u201d bottom_divider_color=\u201cgcid-c81eaab2-79f2-4f5d-8b74-792c64361064\u201d bottom_divider_height=\u201c66px\u201d bottom_divider_height_tablet=\u201c45px\u201d bottom_divider_height_phone=\u201c40px\u201d bottom_divider_height_last_edited=\u201con|phone\u201d da_disable_devices=\u201coff|off|off\u201d 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auto=\u201con\u201d auto_speed=\u201c8000\u201d global_colors_info=\u201d{}\u201d][et_pb_slide heading=\u201cNuestro camino\u201d _builder_version=\u201c4.27.4\u201d _module_preset=\u201cdefault\u201d header_level=\u201ch1\u201d background_image=\u201chttps:\/\/odonata-certification.com\/wp-content\/uploads\/2025\/04\/odonata-jordy-munoz-HMuNrpmJynI-unsplash.webp\u201d custom_padding=\u201d||||false|false\u201d global_colors_info=\u201d{%22gcid-336f4a24-294c-4d04-8e04-031bb20bf53d%22:%91%22background_color%22%93}\u201d custom_css_slide_title__hover_enabled=\u201coff|desktop\u201d sticky_transition=\u201con\u201d][\/et_pb_slide][\/et_pb_fullwidth_slider][\/et_pb_section][et_pb_section fb_built=\u201c1\u201d use_custom_gutter=\u201con\u201d specialty=\u201con\u201d background_color_1=\u201cgcid-126f4322-6c2a-4b86-a2b0-9c5f48a14bb6\u201d padding_top_2=\u201c0px\u201d padding_top_bottom_link_2=\u201cfalse\u201d padding_left_right_link_2=\u201cfalse\u201d module_class_1=\u201codonatacontent\u201d admin_label=\u201cODONATA CONTENT AREA\u201d module_class=\u201csparcclesection\u201d _builder_version=\u201c4.27.4\u201d _module_preset=\u201cdefault\u201d background_color=\u201cgcid-40ac1476-69d1-4a31-81e8-c0963a6b39c8\u201d use_background_color_gradient=\u201con\u201d background_color_gradient_stops=\u201cgcid-c81eaab2-79f2-4f5d-8b74-792c64361064 0%|#e2e2e2 25%\u201d background_enable_pattern_style=\u201con\u201d background_pattern_style=\u201cdiagonal-stripes\u20112\u201d background_pattern_color=\u201cgcid-c81eaab2-79f2-4f5d-8b74-792c64361064\u201d background_pattern_size=\u201ccustom\u201d background_pattern_width=\u201c5px\u201d background_pattern_height=\u201c7px\u201d inner_width=\u201c90%\u201d inner_max_width=\u201c2500px\u201d custom_padding=\u201d||||false|false\u201d da_disable_devices=\u201coff|off|off\u201d locked=\u201coff\u201d global_colors_info=\u201d{%22gcid-c81eaab2-79f2-4f5d-8b74-792c64361064%22:%91%22background_pattern_color%22%93,%22gcid-40ac1476-69d1-4a31-81e8-c0963a6b39c8%22:%91%22background_color_gradient_stops%22,%22background_color%22%93,%22gcid-336f4a24-294c-4d04-8e04-031bb20bf53d%22:%91%22background_color%22%93,%22gcid-126f4322-6c2a-4b86-a2b0-9c5f48a14bb6%22:%91%22background_pattern_color%22,%22background_color_1%22%93}\u201d da_is_popup=\u201coff\u201d da_exit_intent=\u201coff\u201d da_has_close=\u201con\u201d da_alt_close=\u201coff\u201d da_dark_close=\u201coff\u201d da_not_modal=\u201con\u201d da_is_singular=\u201coff\u201d da_with_loader=\u201coff\u201d da_has_shadow=\u201con\u201d][et_pb_column type=\u201c3_4\u201d specialty_columns=\u201c3\u201d _builder_version=\u201c4.16\u201d custom_padding=\u201d|||\u201d global_colors_info=\u201d{}\u201d custom_padding__hover=\u201d|||\u201d][et_pb_row_inner admin_label=\u201cODONATA ROW\u201d module_class=\u201csparcclerow\u201d _builder_version=\u201c4.27.4\u201d _module_preset=\u201cdefault\u201d background_color=\u201cRGBA(255,255,255,0)\u201d global_colors_info=\u201d{}\u201d][et_pb_column_inner saved_specialty_column_type=\u201c3_4\u201d _builder_version=\u201c4.22.1\u201d _module_preset=\u201cdefault\u201d global_colors_info=\u201d{}\u201d][et_pb_code admin_label=\u201cBreadcrumbs\u201d module_class=\u201csparccletext\u201d _builder_version=\u201c4.27.4\u201d _module_preset=\u201cdefault\u201d custom_margin=\u201c0px|0px|25px|0px|false|false\u201d custom_margin_tablet=\u201d||25px||false|false\u201d custom_margin_phone=\u201d||25px||false|false\u201d custom_margin_last_edited=\u201coff|phone\u201d custom_padding=\u201c0px|0px|0px|0px|false|false\u201d global_module=\u201c1097\u201d saved_tabs=\u201call\u201d locked=\u201coff\u201d global_colors_info=\u201d{}\u201d]<span><span><a href=\"https:\/\/odonata-certification.com\/es\/inicio\/\">Ini\u00adcio<\/a><\/span><\/span>[\/et_pb_code][et_pb_text admin_label=\u201cHeadline\u201d module_class=\u201csparccletext\u201d _builder_version=\u201c4.27.4\u201d _module_preset=\u201cdefault\u201d hover_enabled=\u201c0\u201d global_colors_info=\u201d{}\u201d sticky_enabled=\u201c0\u201d]<\/p>\n<h2>Trans\u00adfor\u00adma\u00adci\u00f3n y cer\u00adti\u00adfi\u00adcaci\u00f3n<\/h2>\n<h3><em>En el futuro, las cer\u00adti\u00adfi\u00adca\u00adciones de sosteni\u00adbil\u00adi\u00addad se cen\u00adtrar\u00e1n m\u00e1s en ofre\u00adcer resul\u00adta\u00addos men\u00adsu\u00adrables, es decir, en ten\u00ader un impacto real y mejo\u00adrar con\u00adtin\u00adu\u00ada\u00admente. En Odona\u00adta, quer\u00ade\u00admos que estas cer\u00adti\u00adfi\u00adca\u00adciones sean m\u00e1s inteligentes y sist\u00e9mi\u00adcas para que se con\u00advier\u00adtan en un motor de un tur\u00adis\u00admo m\u00e1s sostenible. <\/em><\/h3>\n<p>[\/et_pb_text][et_pb_divider color=\u201cgcid-16870387\u20132d4e-474e-bb8a-1d0c8a3aab7d\u201d divider_position=\u201ccenter\u201d divider_weight=\u201c1px\u201d admin_label=\u201cDivider\u201d _builder_version=\u201c4.27.4\u201d _module_preset=\u201cdefault\u201d height=\u201c20px\u201d custom_margin=\u201c2px|0px|8px|0px|false|false\u201d custom_padding=\u201c0px|0px|0px|0px|false|false\u201d global_module=\u201c843\u201d saved_tabs=\u201call\u201d global_colors_info=\u201d{%22gcid-16870387\u20132d4e-474e-bb8a-1d0c8a3aab7d%22:%91%22color%22%93}\u201d][\/et_pb_divider][et_pb_text module_class=\u201csparccletext\u201d _builder_version=\u201c4.27.4\u201d _module_preset=\u201cdefault\u201d text_font=\u201d||||||||\u201d global_colors_info=\u201d{}\u201d]<\/p>\n<h4>Cer\u00adti\u00adfi\u00adca\u00adciones que real\u00admente gen\u00ader\u00adan impacto<\/h4>\n<p>Nue\u00adstro obje\u00adti\u00advo es desar\u00adrol\u00adlar cer\u00adti\u00adfi\u00adca\u00adciones de sosteni\u00adbil\u00adi\u00addad m\u00e1s efi\u00adcaces, dejan\u00addo atr\u00e1s los pro\u00adce\u00adsos buro\u00adcr\u00e1ti\u00adcos y cos\u00adtosos, y apo\u00ads\u00adtan\u00addo por solu\u00adciones dig\u00adi\u00adtales y escal\u00adables. As\u00ed, las empre\u00adsas y los des\u00adti\u00adnos obtienen una her\u00adramien\u00adta pr\u00e1c\u00adti\u00adca para ges\u00adtionar mejor su desem\u00adpe\u00f1o en sosteni\u00adbil\u00adi\u00addad y com\u00adpro\u00adbar\u00adlo de man\u00adera cre\u00edble. <\/p>\n<h4>El reto: demasi\u00ada\u00addos sel\u00adl\u00ados, poco impacto en el mer\u00adca\u00addo<\/h4>\n<p>La gran can\u00adti\u00addad de cer\u00adti\u00adfi\u00adca\u00adciones exis\u00adtentes difi\u00adcul\u00adta la ori\u00adentaci\u00f3n tan\u00adto para los actores tur\u00eds\u00adti\u00adcos como para los y las via\u00adjeras. No todos los sel\u00adl\u00ados son igual de con\u00adfi\u00adables: algunos pro\u00adgra\u00admas com\u00adbi\u00adnan asesor\u00eda, audi\u00adtor\u00eda y cer\u00adti\u00adfi\u00adcaci\u00f3n en una sola orga\u00adni\u00adzaci\u00f3n, lo que puede gener\u00adar con\u00adflic\u00adtos de inter\u00e9s. <\/p>\n<h4>Las pymes y las cade\u00adnas de sum\u00adin\u00adistro com\u00adple\u00adjas nece\u00adsi\u00adtan est\u00e1n\u00addares claros<\/h4>\n<p>La indus\u00adtria tur\u00eds\u00adti\u00adca suele estar for\u00adma\u00adda por peque\u00f1as y medi\u00adanas empre\u00adsas con cade\u00adnas de sum\u00adin\u00adistro com\u00adple\u00adjas. Les resul\u00adta espe\u00adcial\u00admente dif\u00ed\u00adcil encon\u00adtrar cer\u00adti\u00adfi\u00adca\u00addos ade\u00adcua\u00addos y efi\u00adcaces. Aunque cada vez hay m\u00e1s empre\u00adsas y des\u00adti\u00adnos cer\u00adti\u00adfi\u00adca\u00addos, a menudo las eti\u00adque\u00adtas siguen sin ser bien cono\u00adci\u00addas y recono\u00adci\u00addas por los clientes y el sec\u00adtor. Sin embar\u00adgo, la deman\u00adda de cer\u00adti\u00adfi\u00adca\u00adciones de sosteni\u00adbil\u00adi\u00addad fiables y cre\u00edbles aumen\u00adta con\u00adstan\u00adte\u00admente, porque cada vez m\u00e1s via\u00adjeros bus\u00adcan espec\u00ed\u00adfi\u00adca\u00admente ofer\u00adtas respetu\u00adosas con el medio ambi\u00adente y social\u00admente respon\u00ads\u00adables.   <\/p>\n<h4>Nue\u00adstro camino hacia un impacto real<\/h4>\n<p>Nos com\u00adpro\u00adm\u00ade\u00adte\u00admos a que las cer\u00adti\u00adfi\u00adca\u00adciones de sosteni\u00adbil\u00adi\u00addad generen un cam\u00adbio tan\u00adgi\u00adble y de gran alcance. Con el proyec\u00adto <a href=\"https:\/\/tourcert.org\/projects\/tourism-impact-alliance\/\" target=\"_blank\" rel=\"noopener\">Tourism Impact Alliance<\/a>, cofi\u00adnan\u00adcia\u00addo por SECO, sen\u00adta\u00admos las bases. De ah\u00ed naci\u00f3 el Audit Office, y hoy seguimos avan\u00adzan\u00addo con Odona\u00adta Cer\u00adti\u00adfi\u00adca\u00adtion Ser\u00advices GmbH, abrien\u00addo nuevos caminos hacia cer\u00adti\u00adfi\u00adca\u00adciones sostenibles, efi\u00adcaces y con\u00adfi\u00adables.  <\/p>\n<p>[\/et_pb_text][\/et_pb_column_inner][\/et_pb_row_inner][\/et_pb_column][et_pb_column type=\u201c1_4\u201d _builder_version=\u201c4.16\u201d custom_padding=\u201d|||\u201d global_colors_info=\u201d{}\u201d custom_padding__hover=\u201d|||\u201d][et_pb_search placeholder=\u201cIntroduce un t\u00e9r\u00admi\u00adno de b\u00fasque\u00adda\u201d admin_label=\u201cSEARCH\u201d _builder_version=\u201c4.27.4\u201d _module_preset=\u201cdefault\u201d button_font=\u201cgmn-med||||||||\u201d form_field_font=\u201crbts-reg-it||||||||\u201d background_color=\u201cgcid-126f4322-6c2a-4b86-a2b0-9c5f48a14bb6\u201d custom_margin=\u201d|0px||0px|false|false\u201d custom_margin_tablet=\u201c20px|0px|20px|0px|false|false\u201d custom_margin_phone=\u201c20px|0px|20px|0px|false|false\u201d custom_margin_last_edited=\u201con|desktop\u201d global_module=\u201c861\u201d saved_tabs=\u201call\u201d global_colors_info=\u201d{%22gcid-126f4322-6c2a-4b86-a2b0-9c5f48a14bb6%22:%91%22background_color%22%93}\u201d][\/et_pb_search][et_pb_text disabled_on=\u201con|on|on\u201d admin_label=\u201cTwitter\/X Inte\u00adgra\u00adtion\u201d module_class=\u201csparcclemodule\u201d _builder_version=\u201c4.27.4\u201d _module_preset=\u201cdefault\u201d background_color=\u201cgcid-126f4322-6c2a-4b86-a2b0-9c5f48a14bb6\u201d border_radii=\u201con|8px|8px|8px|8px\u201d box_shadow_style=\u201cpreset1\u201d disabled=\u201con\u201d global_module=\u201c916\u201d saved_tabs=\u201call\u201d global_colors_info=\u201d{%22gcid-126f4322-6c2a-4b86-a2b0-9c5f48a14bb6%22:%91%22background_color%22%93}\u201d]<\/p>\n<h3>Social Media Inte\u00adgra\u00adtion<\/h3>\n<p>\u2026 kommt noch<br>\u2026 hier evtl. auch Platz f\u00fcr Part\u00adner\u00adl\u00adogo (klein) oder \u201cQuick-Con\u00adtact\u201d<\/p>\n<p>[\/et_pb_text][et_pb_text disabled_on=\u201con|on|on\u201d admin_label=\u201cInfotext\u201d module_class=\u201csparcclemodule\u201d _builder_version=\u201c4.27.4\u201d _module_preset=\u201cdefault\u201d background_color=\u201cgcid-126f4322-6c2a-4b86-a2b0-9c5f48a14bb6\u201d border_radii=\u201con|8px|8px|8px|8px\u201d box_shadow_style=\u201cpreset1\u201d global_module=\u201c1057\u201d saved_tabs=\u201call\u201d global_colors_info=\u201d{%22gcid-126f4322-6c2a-4b86-a2b0-9c5f48a14bb6%22:%91%22background_color%22%93}\u201d]<\/p>\n<h3>Some Infor\u00adma\u00adtion<\/h3>\n<p>Lorem ipsum dolor sit amet, con\u00adsectetuer adip\u00adisc\u00ading elit. Aenean com\u00admo\u00addo ligu\u00adla eget dolor. Aenean mas\u00adsa.<\/p>\n<p>[\/et_pb_text][et_pb_sidebar orientation=\u201cright\u201d area=\u201cet_pb_widget_area_1\u201d show_border=\u201coff\u201d disabled_on=\u201coff|off|off\u201d module_class=\u201csparcclemodule odonata\u00adseit\u00aden\u00adleiste\u201d _builder_version=\u201c4.27.4\u201d _module_preset=\u201cdefault\u201d body_font=\u201cgmn-book||||||||\u201d background_color=\u201cgcid-126f4322-6c2a-4b86-a2b0-9c5f48a14bb6\u201d border_radii=\u201con|8px|8px|8px|8px\u201d box_shadow_style=\u201cpreset1\u201d global_module=\u201c1059\u201d saved_tabs=\u201call\u201d global_colors_info=\u201d{%22gcid-126f4322-6c2a-4b86-a2b0-9c5f48a14bb6%22:%91%22background_color%22%93}\u201d][\/et_pb_sidebar][et_pb_blurb title=\u201cContacto\u201d image=\u201chttps:\/\/odonata-certification.com\/wp-content\/uploads\/2025\/05\/Pauline-Gabrisch.webp\u201d icon_placement=\u201cleft\u201d image_icon_width=\u201c50px\u201d content_max_width=\u201c100%\u201d admin_label=\u201cKONTAKT Gabrisch\u201d module_class=\u201csparcclemodule\u201d _builder_version=\u201c4.27.4\u201d _module_preset=\u201cdefault\u201d background_color=\u201cgcid-126f4322-6c2a-4b86-a2b0-9c5f48a14bb6\u201d custom_margin_tablet=\u201c25px||||false|false\u201d custom_margin_phone=\u201c25px||||false|false\u201d custom_margin_last_edited=\u201con|desktop\u201d border_radii=\u201con|8px|8px|8px|8px\u201d border_radii_image=\u201con|0%|0%|0%|0%\u201d box_shadow_style=\u201cpreset1\u201d global_module=\u201c3902\u201d saved_tabs=\u201call\u201d locked=\u201coff\u201d global_colors_info=\u201d{%22gcid-126f4322-6c2a-4b86-a2b0-9c5f48a14bb6%22:%91%22background_color%22%93}\u201d]<\/p>\n<p style=\"font-weight: 400;\"><strong>Pauline Gabrisch<\/strong><\/p>\n<hr>\n<p style=\"font-weight: 400;\"><a href=\"tel:00497112483970\">+49 711 2483970<\/a><br><a href=\"mailto:info@odonata-certification.com\">info@odonata-certification.com<\/a><\/p>\n<p>[\/et_pb_blurb][\/et_pb_column][\/et_pb_section]<\/p>\n","protected":false},"excerpt":{"rendered":"<p><span><span><a href=\"https:\/\/odonata-certification.com\/es\/inicio\/\">Ini\u00adcio<\/a><\/span><\/span>Trans\u00adfor\u00adma\u00adci\u00f3n y cer\u00adti\u00adfi\u00adcaci\u00f3n En el futuro, las cer\u00adti\u00adfi\u00adca\u00adciones de sosteni\u00adbil\u00adi\u00addad se cen\u00adtrar\u00e1n m\u00e1s en ofre\u00adcer resul\u00adta\u00addos men\u00adsu\u00adrables, es decir, en ten\u00ader un impacto real y mejo\u00adrar con\u00adtin\u00adu\u00ada\u00admente. En Odona\u00adta, quer\u00ade\u00admos que estas cer\u00adti\u00adfi\u00adca\u00adciones sean m\u00e1s inteligentes y sist\u00e9mi\u00adcas para que se con\u00advier\u00adtan en un motor de un tur\u00adis\u00admo m\u00e1s sostenible. Cer\u00adti\u00adfi\u00adca\u00adciones que real\u00admente gen\u00ader\u00adan impacto [\u2026]<\/p>\n","protected":false},"author":2,"featured_media":4993,"parent":5182,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":{"_et_pb_use_builder":"on","_et_pb_old_content":"","_et_gb_content_width":"","wp_typography_post_enhancements_disabled":false,"footnotes":""},"class_list":["post-5169","page","type-page","status-publish","has-post-thumbnail","hentry"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.5 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Nuestro camino - Odonata<\/title>\n<meta name=\"description\" content=\"En el futuro, las certificaciones de sostenibilidad se centrar\u00e1n m\u00e1s en ofrecer resultados mensurables, es decir, en tener un impacto real y mejorar continuamente.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/odonata-certification.com\/es\/sobre-nosotros\/nuestro-camino\/\" \/>\n<meta property=\"og:locale\" content=\"es_ES\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Nuestro camino - 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