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Frank Brinkschnei\u00adder has spent more than three decades work\u00ading at the inter\u00adsec\u00adtion of sus\u00adtain\u00adabil\u00adi\u00adty, cer\u00adti\u00adfi\u00adca\u00adtion, and dig\u00adi\u00adtal\u00adiza\u00adtion. His career spans envi\u00adron\u00admen\u00adtal con\u00adsult\u00ading, the ear\u00adly ver\u00adi\u00adfi\u00adca\u00adtion of sus\u00adtain\u00adabil\u00adi\u00adty reports at KPMG, and the devel\u00adop\u00adment of the Fair\u00adtrade cer\u00adti\u00adfi\u00adca\u00adtion sys\u00adtem at FLOCERT. This sys\u00adtem still serves as a cen\u00adtral foun\u00adda\u00adtion for the cred\u00adi\u00adbil\u00adi\u00adty of the Fair\u00adtrade label. In senior roles, he fur\u00adther advanced dig\u00adi\u00adtal and risk-based assur\u00adance approach\u00ades and sup\u00adport\u00aded glob\u00adal com\u00adpa\u00adnies in mak\u00ading their sup\u00adply chains trans\u00adpar\u00adent and future-ready in line with new Euro\u00adpean reg\u00adu\u00adla\u00adtions. Today, he advis\u00ades orga\u00adni\u00adza\u00adtions seek\u00ading to demon\u00adstrate sus\u00adtain\u00adabil\u00adi\u00adty in a robust, inde\u00adpen\u00addent, and data-dri\u00adven way.<\/strong><\/p>\n With this back\u00adground, Frank Brinkschnei\u00adder joined Odona\u00adta 100 days ago\u2014and is now shar\u00ading his first per\u00adson\u00adal reflec\u00adtions.<\/p>\n I start\u00aded this jour\u00adney with great ener\u00adgy, aim\u00ading to estab\u00adlish Odona\u00adta as both a brand and an orga\u00adni\u00adza\u00adtion. From day one, the TourCert and KATE teams in Stuttgart wel\u00adcomed me warm\u00adly \u2013 with open\u00adness, pro\u00adfes\u00adsion\u00adal\u00adism, and gen\u00aduine col\u00adle\u00adgial\u00adi\u00adty. I am impressed by how con\u00adsis\u00adtent\u00adly the val\u00adues that are often talked about are actu\u00adal\u00adly lived in every\u00adday prac\u00adtice. This builds trust \u2013 both inter\u00adnal\u00adly and exter\u00adnal\u00adly.<\/p>\n A Strong Foun\u00adda\u00adtion for Growth This com\u00adbi\u00adna\u00adtion makes it real\u00adis\u00adtic to posi\u00adtion Odona\u00adta as a B2B solu\u00adtion for oth\u00ader cer\u00adti\u00adfiers and label\u00ading orga\u00adni\u00adza\u00adtions.<\/p>\n Lessons from the First 100 Days<\/strong> The key insight: Look\u00ading Ahead<\/strong> [\/et_pb_text][et_pb_button button_url=\u201chttps:\/\/outlook.office.com\/book\/OdonataCertficationServices@odonata-certification.com\/\u201d url_new_window=\u201con\u201d button_text=\u201cSchedule Your Ses\u00adsion\u201d _builder_version=\u201c4.27.5\u201d _module_preset=\u201cdefault\u201d global_colors_info=\u201d{}\u201d][\/et_pb_button][\/et_pb_column_inner][\/et_pb_row_inner][\/et_pb_column][\/et_pb_section]<\/p>\n","protected":false},"excerpt":{"rendered":" Frank Brinkschnei\u00adder has spent more than three decades work\u00ading at the inter\u00adsec\u00adtion of sus\u00adtain\u00adabil\u00adi\u00adty, cer\u00adti\u00adfi\u00adca\u00adtion, and dig\u00adi\u00adtal\u00adiza\u00adtion. His career spans envi\u00adron\u00admen\u00adtal con\u00adsult\u00ading, the ear\u00adly ver\u00adi\u00adfi\u00adca\u00adtion of sus\u00adtain\u00adabil\u00adi\u00adty reports at KPMG, and the devel\u00adop\u00adment of the Fair\u00adtrade cer\u00adti\u00adfi\u00adca\u00adtion sys\u00adtem at FLOCERT. This sys\u00adtem still serves as a cen\u00adtral foun\u00adda\u00adtion for the cred\u00adi\u00adbil\u00adi\u00adty of the Fair\u00adtrade label. [\u2026]<\/p>\n","protected":false},"author":3,"featured_media":6253,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_et_pb_use_builder":"on","_et_pb_old_content":"","_et_gb_content_width":"","wp_typography_post_enhancements_disabled":false,"footnotes":""},"categories":[68],"tags":[260,263,258,254,234,259,262,261,96,253],"class_list":["post-6266","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-alles-en","tag-auditors","tag-b2b-solution","tag-brand","tag-credibility","tag-odonata-certification-services-en","tag-organization","tag-organizational-culture","tag-software-solution","tag-tourcert-en","tag-trust"],"yoast_head":"\n
<\/strong>What I\u2019ve learned in the first weeks: TourCert is a true brand. High cred\u00adi\u00adbil\u00adi\u00adty, rec\u00adog\u00adnized stan\u00addards, and an excel\u00adlent rep\u00adu\u00adta\u00adtion in the Ger\u00adman-speak\u00ading region open doors in every con\u00adver\u00adsa\u00adtion. And the con\u00addi\u00adtions for Odona\u00adta could hard\u00adly be bet\u00adter:<\/p>\n\n
Of course, there are chal\u00adlenges. Our hope of secur\u00ading clas\u00adsic seed fund\u00ading as a start-up did not mate\u00adri\u00adal\u00adize for for\u00admal rea\u00adsons \u2013 we are more of a spin-off than a start-up.<\/p>\n
Our growth must come from oper\u00ada\u00adtional busi\u00adness.
Mar\u00adket inter\u00adest is clear\u00adly there. Every time we make a con\u00adnec\u00adtion, the respons\u00ades are con\u00adsis\u00adtent\u00adly pos\u00adi\u00adtive. Yet, very few peo\u00adple know our brand.
Our biggest task will be to make Odona\u00adta vis\u00adi\u00adble and to intro\u00adduce our offer\u00adings delib\u00ader\u00adate\u00adly to small and medi\u00adum-sized enter\u00adpris\u00ades.<\/p>\n
After 100 days, one thing is clear to me:
The direc\u00adtion is right. We have the right part\u00adners, a strong foun\u00adda\u00adtion, and a team pas\u00adsion\u00adate about sus\u00adtain\u00adable qual\u00adi\u00adty. Now, it\u2019s about turn\u00ading trust into vis\u00adi\u00adbil\u00adi\u00adty.<\/p>\n