{"id":6049,"date":"2025-08-13T13:24:09","date_gmt":"2025-08-13T13:24:09","guid":{"rendered":"https:\/\/odonata-certification.com\/?p=6049"},"modified":"2025-08-13T14:11:10","modified_gmt":"2025-08-13T14:11:10","slug":"too-much-green-not-enough-proof","status":"publish","type":"post","link":"https:\/\/odonata-certification.com\/en\/too-much-green-not-enough-proof\/","title":{"rendered":"Too much green. Not enough proof."},"content":{"rendered":"

[et_pb_section fb_built=\u201c1\u201d module_class=\u201codonatablog\u201d _builder_version=\u201c4.27.4\u201d _module_preset=\u201cdefault\u201d width=\u201c100%\u201d custom_padding=\u201c40px||0px||false|false\u201d da_disable_devices=\u201coff|off|off\u201d locked=\u201coff\u201d global_colors_info=\u201d{}\u201d da_is_popup=\u201coff\u201d da_exit_intent=\u201coff\u201d da_has_close=\u201con\u201d da_alt_close=\u201coff\u201d da_dark_close=\u201coff\u201d da_not_modal=\u201con\u201d da_is_singular=\u201coff\u201d da_with_loader=\u201coff\u201d da_has_shadow=\u201con\u201d][et_pb_row module_class=\u201csparcclenews\u201d _builder_version=\u201c4.27.4\u201d _module_preset=\u201cdefault\u201d background_enable_color=\u201coff\u201d width=\u201c100%\u201d border_radii=\u201con|12px|12px|12px|12px\u201d global_colors_info=\u201d{%22gcid-16870387\u20132d4e-474e-bb8a-1d0c8a3aab7d%22:%91%22background_color%22%93}\u201d][et_pb_column type=\u201c4_4\u201d _builder_version=\u201c4.22.2\u201d _module_preset=\u201cdefault\u201d custom_padding=\u201c0px|0px|0px|0px|false|false\u201d global_colors_info=\u201d{}\u201d][et_pb_post_title author=\u201coff\u201d date_format=\u201cj. M Y\u201d categories=\u201coff\u201d comments=\u201coff\u201d featured_image=\u201coff\u201d admin_label=\u201cPosttitel (automa\u00adtisch der Beitragsname)\u201d _builder_version=\u201c4.27.4\u201d _module_preset=\u201cdefault\u201d title_level=\u201ch2\u201d meta_font_size=\u201c1.2em\u201d max_width=\u201c100%\u201d global_colors_info=\u201d{}\u201d][\/et_pb_post_title][et_pb_image src=\u201chttps:\/\/odonata-certification.com\/wp-content\/uploads\/2025\/08\/Header-Blog-Odonata-Logo.png\u201d alt=\u201cEine Libelle sitzt auf einem Grashalm vor gr\u00fcnem Hin\u00adter\u00adgrund.\u201d title_text=\u201cHeader \u2014 Odona\u00adta Cer\u00adti\u00adfi\u00adca\u00adtion Ser\u00advices\u201d align=\u201ccenter\u201d admin_label=\u201cBild (bitte hier \u00e4ndern!)\u201d _builder_version=\u201c4.27.4\u201d _module_preset=\u201cdefault\u201d custom_margin=\u201c0px|0px|0px|0px|true|true\u201d custom_padding=\u201c0px|0px|0px|0px|true|true\u201d border_radii=\u201con|12px|12px|12px|12px\u201d global_colors_info=\u201d{}\u201d][\/et_pb_image][et_pb_text admin_label=\u201cBildercredits (bitte weit\u00ader unten bei %22individuelle Felder: Bildercredits%22 angeben)\u201d _builder_version=\u201c4.27.4\u201d _dynamic_attributes=\u201ccontent\u201d _module_preset=\u201cdefault\u201d text_font_size=\u201c0.8em\u201d text_orientation=\u201cright\u201d custom_margin=\u201c0px|0px|0px|0px|false|false\u201d custom_padding=\u201c5px|5px|5px|5px|false|false\u201d hover_enabled=\u201c0\u201d global_colors_info=\u201d{}\u201d sticky_enabled=\u201c0\u201d]@ET-DC@eyJkeW5hbWljIjp0cnVlLCJjb250ZW50IjoiY3VzdG9tX21ldGFfQmlsZGVyY3JlZGl0cyIsInNldHRpbmdzIjp7ImJlZm9yZSI6IsKpIEltYWdlOiAiLCJhZnRlciI6IiIsImVuYWJsZV9odG1sIjoib2ZmIn19@[\/et_pb_text][\/et_pb_column][\/et_pb_row][\/et_pb_section][et_pb_section fb_built=\u201c1\u201d make_equal=\u201con\u201d use_custom_gutter=\u201con\u201d specialty=\u201con\u201d padding_top_2=\u201c0px\u201d padding_top_bottom_link_2=\u201cfalse\u201d padding_left_right_link_2=\u201cfalse\u201d _builder_version=\u201c4.27.4\u201d _module_preset=\u201cdefault\u201d inner_width=\u201c100%\u201d inner_width_tablet=\u201c75%\u201d inner_width_phone=\u201c75%\u201d inner_width_last_edited=\u201coff|desktop\u201d inner_max_width=\u201c2500px\u201d custom_padding=\u201c40px||||false|false\u201d da_disable_devices=\u201coff|off|off\u201d locked=\u201coff\u201d global_colors_info=\u201d{}\u201d da_is_popup=\u201coff\u201d da_exit_intent=\u201coff\u201d da_has_close=\u201con\u201d da_alt_close=\u201coff\u201d da_dark_close=\u201coff\u201d da_not_modal=\u201con\u201d da_is_singular=\u201coff\u201d da_with_loader=\u201coff\u201d da_has_shadow=\u201con\u201d][et_pb_column type=\u201c1_4\u201d _builder_version=\u201c4.16\u201d custom_padding=\u201d|||\u201d global_colors_info=\u201d{}\u201d custom_padding__hover=\u201d|||\u201d][et_pb_text admin_label=\u201cTAGS (automa\u00adtisch)\u201d module_class=\u201codonatatags\u201d _builder_version=\u201c4.27.4\u201d _dynamic_attributes=\u201ccontent\u201d _module_preset=\u201cdefault\u201d text_font=\u201crbts-reg-it||||||||\u201d text_font_size=\u201c0.8em\u201d text_line_height=\u201c1.3em\u201d sticky_position=\u201ctop\u201d sticky_offset_top=\u201c90px\u201d sticky_transition=\u201coff\u201d sticky_position_tablet=\u201cnone\u201d sticky_position_phone=\u201cnone\u201d sticky_position_last_edited=\u201con|phone\u201d global_colors_info=\u201d{}\u201d]@ET-DC@eyJkeW5hbWljIjp0cnVlLCJjb250ZW50IjoicG9zdF90YWdzIiwic2V0dGluZ3MiOnsiYmVmb3JlIjoiIiwiYWZ0ZXIiOiIiLCJsaW5rX3RvX3Rlcm1fcGFnZSI6Im9mZiIsInNlcGFyYXRvciI6IiwgIiwiY2F0ZWdvcnlfdHlwZSI6InBvc3RfdGFnIiwiZW5hYmxlX2h0bWwiOiJvZmYifX0=@[\/et_pb_text][\/et_pb_column][et_pb_column type=\u201c3_4\u201d specialty_columns=\u201c3\u201d _builder_version=\u201c4.16\u201d custom_padding=\u201d|||\u201d global_colors_info=\u201d{}\u201d custom_padding__hover=\u201d|||\u201d][et_pb_row_inner module_class=\u201codonatablog\u201d _builder_version=\u201c4.27.4\u201d _module_preset=\u201cdefault\u201d max_width=\u201c840px\u201d module_alignment=\u201cright\u201d custom_padding=\u201c0px||||false|false\u201d global_colors_info=\u201d{}\u201d][et_pb_column_inner saved_specialty_column_type=\u201c3_4\u201d _builder_version=\u201c4.27.4\u201d _module_preset=\u201cdefault\u201d global_colors_info=\u201d{}\u201d][et_pb_text _builder_version=\u201c4.27.4\u201d _module_preset=\u201cdefault\u201d module_alignment=\u201ccenter\u201d global_colors_info=\u201d{}\u201d]<\/p>\n

Odona\u00adta brings struc\u00adture, cred\u00adi\u00adbil\u00adi\u00adty and effi\u00adcien\u00adcy to sus\u00adtain\u00adabil\u00adi\u00adty sys\u00adtems<\/h4>\n

With a for\u00adward-look\u00ading con\u00adcept and a clear mis\u00adsion, Odona\u00adta Cer\u00adti\u00adfi\u00adca\u00adtion Ser\u00advices GmbH launch\u00ades as a new, inde\u00adpen\u00addent cer\u00adti\u00adfi\u00adca\u00adtion body for sus\u00adtain\u00adabil\u00adi\u00adty per\u00adfor\u00admance. Odona\u00adta offers audit\u00ading and cer\u00adti\u00adfi\u00adca\u00adtion pro\u00adce\u00addures that are impar\u00adtial, ISO-com\u00adpli\u00adant, and dig\u00adi\u00adtal\u00adly sup\u00adport\u00aded \u2013 effi\u00adcient, prac\u00adtice-ori\u00adent\u00aded, and future-ready.<\/p>\n

The offer is aimed at asso\u00adci\u00ada\u00adtions, indus\u00adtry ini\u00adtia\u00adtives and region\u00adal brands with sus\u00adtain\u00adabil\u00adi\u00adty labels, as well as stan\u00addard set\u00adters and cer\u00adti\u00adfi\u00adca\u00adtion bod\u00adies seek\u00ading to demon\u00adstrate their sus\u00adtain\u00adabil\u00adi\u00adty com\u00admit\u00adments with cred\u00adi\u00adble stan\u00addards \u2013 espe\u00adcial\u00adly at a time when they are under sig\u00adnif\u00adi\u00adcant pres\u00adsure: Legal reg\u00adu\u00adla\u00adtions demand greater trans\u00adparen\u00adcy, stake\u00adhold\u00aders and the pub\u00adlic expect ver\u00adi\u00adfi\u00adable results, and many orga\u00adni\u00adza\u00adtions lack the time, per\u00adson\u00adnel, or struc\u00adtures to set up their own pro\u00adfes\u00adsion\u00adal audit\u00ading process\u00ades.<\/p>\n

\u201cMany orga\u00adni\u00adza\u00adtions are reach\u00ading their capac\u00adi\u00adty lim\u00adits due to grow\u00ading demands. Odona\u00adta sup\u00adports exact\u00adly at this point \u2013 with clear process\u00ades, inde\u00adpen\u00addent ver\u00adi\u00adfi\u00adca\u00adtion, and dig\u00adi\u00adtal solu\u00adtions,\u201d<\/em> says Frank Brinkschnei\u00adder, Man\u00adag\u00ading Direc\u00adtor at Odona\u00adta.<\/p>\n

What Odona\u00adta stands for<\/strong>
\u201cWith the found\u00ading of Odona\u00adta, we\u2019re open\u00ading a new chap\u00adter. TourCert brings over 20 years of expe\u00adri\u00adence in sus\u00adtain\u00adable tourism \u2013 and we\u2019re mak\u00ading that exper\u00adtise avail\u00adable to oth\u00aders for the first time. Our mis\u00adsion is clear: We don\u2019t just demand qual\u00adi\u00adty and cred\u00adi\u00adbil\u00adi\u00adty in sus\u00adtain\u00adabil\u00adi\u00adty man\u00adage\u00adment \u2013 we enable it. With Odona\u00adta, we estab\u00adlish an inde\u00adpen\u00addent ver\u00adi\u00adfi\u00adca\u00adtion process that strength\u00adens stan\u00addards and builds trust \u2013 for busi\u00adness\u00ades, indus\u00adtry ini\u00adtia\u00adtives, and the entire sus\u00adtain\u00adabil\u00adi\u00adty com\u00admu\u00adni\u00adty,\u201d<\/em> empha\u00adsizes Mar\u00adco Giral\u00addo, Man\u00adag\u00ading Part\u00adner of TourCert gGmbH and found\u00ading share\u00adhold\u00ader of Odona\u00adta Cer\u00adti\u00adfi\u00adca\u00adtion Ser\u00advices GmbH.<\/p>\n

Odona\u00adta emerged from the Tourism Impact Alliance<\/a>, an inter\u00adna\u00adtion\u00adal project by TourCert<\/a> sup\u00adport\u00aded by the Swiss State Sec\u00adre\u00adtari\u00adat for Eco\u00adnom\u00adic Affairs (SECO). The ini\u00adtia\u00adtive aims to har\u00admo\u00adnize the mul\u00adti\u00adtude of sus\u00adtain\u00adabil\u00adi\u00adty stan\u00addards in tourism and enhance the mea\u00adsur\u00ada\u00adbil\u00adi\u00adty of sus\u00adtain\u00adabil\u00adi\u00adty per\u00adfor\u00admance. Based on these expe\u00adri\u00adences, Odona\u00adta sup\u00adports orga\u00adni\u00adza\u00adtions in mak\u00ading their sus\u00adtain\u00adabil\u00adi\u00adty efforts cred\u00adi\u00adble, trans\u00adpar\u00adent, and free from unnec\u00ades\u00adsary com\u00adplex\u00adi\u00adty.<\/p>\n

Four Areas of Exper\u00adtise \u2013 Four Respons\u00ades to Com\u00admon Chal\u00adlenges<\/strong>
With a clear and prac\u00adtice-ori\u00adent\u00aded port\u00adfo\u00adlio, Odona\u00adta address\u00ades typ\u00adi\u00adcal chal\u00adlenges faced by orga\u00adni\u00adza\u00adtions in the field of sus\u00adtain\u00adabil\u00adi\u00adty. The four areas of ser\u00advice are inter\u00adcon\u00adnect\u00aded but can also be used inde\u00adpen\u00addent\u00adly. Odona\u00adta oper\u00adates mod\u00adu\u00adlar\u00adly, dig\u00adi\u00adtal\u00adly, and in line with inter\u00adna\u00adtion\u00adal\u00adly rec\u00adog\u00adnized stan\u00addards.<\/p>\n

1. Sys\u00adtem\u00adat\u00adic Cer\u00adti\u00adfi\u00adca\u00adtion<\/strong>
Many sus\u00adtain\u00adabil\u00adi\u00adty labels face a dilem\u00adma: they advise, audit, and cer\u00adti\u00adfy at the same time. This under\u00admines cred\u00adi\u00adbil\u00adi\u00adty and legal com\u00adpli\u00adance.
Odona\u00adta ensures inde\u00adpen\u00addent audit\u00ading, clear\u00adly sep\u00ada\u00adrat\u00ading advi\u00adso\u00adry and cer\u00adti\u00adfi\u00adca\u00adtion func\u00adtions \u2013 keep\u00ading sys\u00adtems fair, pro\u00adfes\u00adsion\u00adal, and aligned with nation\u00adal and inter\u00adna\u00adtion\u00adal stan\u00addards.<\/p>\n

2. Reli\u00adable Ver\u00adi\u00adfi\u00adca\u00adtion of Sus\u00adtain\u00adabil\u00adi\u00adty Data<\/strong>
Reports, car\u00adbon foot\u00adprints, or sup\u00adply chain dis\u00adclo\u00adsures are only mean\u00ading\u00adful if they are reviewed. But appro\u00adpri\u00adate process\u00ades often don\u2019t exist.
Odona\u00adta ver\u00adi\u00adfies such data using clear cri\u00adte\u00adria. The results are trace\u00adable, well-doc\u00adu\u00adment\u00aded, and can be used for inter\u00adnal and exter\u00adnal pur\u00adpos\u00ades \u2013 includ\u00ading report\u00ading, com\u00admu\u00adni\u00adca\u00adtions, and reg\u00adu\u00adla\u00adto\u00adry com\u00adpli\u00adance.<\/p>\n

3. Dig\u00adi\u00adtal Audit Process\u00ades That Save Resources<\/strong>
On-site audits with paper fold\u00aders and spread\u00adsheets are time-con\u00adsum\u00ading and cost\u00adly. Odona\u00adta uses dig\u00adi\u00adtal tools like the ESG Cock\u00adpit and Audit Man\u00adag\u00ader. The entire process is dig\u00adi\u00adtal \u2013 from prepa\u00adra\u00adtion, stake\u00adhold\u00ader sur\u00adveys, data col\u00adlec\u00adtion and doc\u00adu\u00admen\u00adta\u00adtion, to final cer\u00adti\u00adfi\u00adca\u00adtion deci\u00adsions. This saves resources and enhances com\u00adpa\u00adra\u00adbil\u00adi\u00adty.<\/p>\n

\u201cWe aim to rethink cer\u00adti\u00adfi\u00adca\u00adtion \u2013 data-dri\u00adven, effi\u00adcient, and acces\u00adsi\u00adble to orga\u00adni\u00adza\u00adtions of any size,\u201d<\/em> says Philipp Rath\u00adjen, Man\u00adag\u00ading Direc\u00adtor of Dig\u00adi\u00adtal Ser\u00advices at Odona\u00adta.<\/p>\n

4. Secur\u00ading Qual\u00adi\u00adfied Audit\u00ading Pro\u00adfes\u00adsion\u00adals<\/strong>
Good audi\u00adtors are hard to find \u2013 and even hard\u00ader to coor\u00addi\u00adnate. Odona\u00adta is build\u00ading an inter\u00adna\u00adtion\u00adal com\u00admu\u00adni\u00adty, offer\u00ading train\u00ading, exchange, and pro\u00adfes\u00adsion\u00adal deploy\u00adment plan\u00adning. Orga\u00adni\u00adza\u00adtions ben\u00ade\u00adfit from depend\u00adable avail\u00adabil\u00adi\u00adty and ver\u00adi\u00adfied qual\u00adi\u00adty.<\/p>\n

\u201cThe train\u00ading was con\u00adcrete, hands-on, and imme\u00addi\u00adate\u00adly applic\u00ada\u00adble,\u201d<\/em> says Flo\u00adri\u00adan Gr\u00f6\u00dfwang, TourCert audi\u00adtor from Aus\u00adtria.<\/p>\n

A Strong Net\u00adwork for Qual\u00adi\u00adty and Scale<\/strong>
Odona\u00adta was found\u00aded by TourCert gGmbH togeth\u00ader with Kruger Cor\u00adpo\u00adra\u00adtion<\/a>. TourCert is a glob\u00adal\u00adly rec\u00adog\u00adnized con\u00adsult\u00ading and cer\u00adti\u00adfi\u00adca\u00adtion orga\u00adni\u00adza\u00adtion with over 20 years of expe\u00adri\u00adence in sus\u00adtain\u00adable tourism. It helps busi\u00adness\u00ades and orga\u00adni\u00adza\u00adtions imple\u00adment envi\u00adron\u00admen\u00adtal, social, and eco\u00adnom\u00adic respon\u00adsi\u00adbil\u00adi\u00adty in a mea\u00adsur\u00adable way. The Kruger Cor\u00adpo\u00adra\u00adtion con\u00adtributes tech\u00adni\u00adcal exper\u00adtise from Latin Amer\u00adi\u00adca \u2013 includ\u00ading AI-based ver\u00adi\u00adfi\u00adca\u00adtion, blockchain com\u00adpo\u00adnents, and dig\u00adi\u00adtal inter\u00adfaces. Odona\u00adta is sup\u00adport\u00aded by strate\u00adgic part\u00adners such as FLOCERT<\/a>, the glob\u00adal cer\u00adti\u00adfi\u00ader for Fair\u00adtrade.<\/p>\n

\u201cWe can only think big \u2013 in terms of qual\u00adi\u00adty, tech\u00adnol\u00ado\u00adgy, and day-to-day oper\u00ada\u00adtions \u2013 with strong part\u00adners,\u201d<\/em> says Frank Brinkschnei\u00adder.<\/p>\n

Reg\u00adis\u00adter now: Free infor\u00adma\u00adtion ses\u00adsions (in Ger\u00adman)<\/strong>
Odona\u00adta warm\u00adly invites asso\u00adci\u00ada\u00adtions, indus\u00adtry ini\u00adtia\u00adtives, and region\u00adal brands with sus\u00adtain\u00adabil\u00adi\u00adty labels, as well as stan\u00addard-set\u00adters, cer\u00adti\u00adfi\u00adca\u00adtion bod\u00adies, and audi\u00adtors, to join our free online infor\u00adma\u00adtion ses\u00adsions in Sep\u00adtem\u00adber. Take this oppor\u00adtu\u00adni\u00adty to learn more about Odonata\u2019s approach\u00ades, meth\u00adods, and dig\u00adi\u00adtal tools \u2013 and dis\u00adcov\u00ader how you can apply them to enhance your own sus\u00adtain\u00adabil\u00adi\u00adty man\u00adage\u00adment.<\/p>\n

Reg\u00adis\u00adtra\u00adtion for Sep\u00adtem\u00adber 4, 2025<\/a>
<\/strong>
Reg\u00adis\u00adtra\u00adtion for Sep\u00adtem\u00adber 11, 2025<\/a><\/strong><\/p>\n

[\/et_pb_text][\/et_pb_column_inner][\/et_pb_row_inner][et_pb_row_inner module_class=\u201codonatablog\u201d _builder_version=\u201c4.27.4\u201d _module_preset=\u201cdefault\u201d max_width=\u201c840px\u201d module_alignment=\u201cright\u201d custom_padding=\u201c0px||||false|false\u201d global_colors_info=\u201d{}\u201d][et_pb_column_inner saved_specialty_column_type=\u201c3_4\u201d _builder_version=\u201c4.27.4\u201d _module_preset=\u201cdefault\u201d global_colors_info=\u201d{}\u201d][et_pb_blurb title=\u201cCilia May\u00ader\u201d image=\u201chttps:\/\/odonata-certification.com\/wp-content\/uploads\/2025\/05\/Cilia-Mayer.webp\u201d icon_placement=\u201cleft\u201d image_icon_width=\u201c140px\u201d content_max_width=\u201c100%\u201d icon_placement_tablet=\u201cleft\u201d icon_placement_phone=\u201ctop\u201d icon_placement_last_edited=\u201con|phone\u201d admin_label=\u201cPerson\u201d module_class=\u201codonatapeople\u201d _builder_version=\u201c4.27.4\u201d _module_preset=\u201cdefault\u201d header_level=\u201ch5\u201d custom_margin=\u201c0px|0px|40px|0px|false|false\u201d custom_padding=\u201c0px|0px|0px|0px|false|false\u201d border_radii_image=\u201con|50%|50%|50%|50%\u201d global_colors_info=\u201d{}\u201d]<\/p>\n

Email:<\/strong> cilia.mayer@tourcert.org<\/a>
Phone:<\/strong> +49 711 24839727<\/p>\n

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Odona\u00adta brings struc\u00adture, cred\u00adi\u00adbil\u00adi\u00adty and effi\u00adcien\u00adcy to sus\u00adtain\u00adabil\u00adi\u00adty sys\u00adtems With a for\u00adward-look\u00ading con\u00adcept and a clear mis\u00adsion, Odona\u00adta Cer\u00adti\u00adfi\u00adca\u00adtion Ser\u00advices GmbH launch\u00ades as a new, inde\u00adpen\u00addent cer\u00adti\u00adfi\u00adca\u00adtion body for sus\u00adtain\u00adabil\u00adi\u00adty per\u00adfor\u00admance. Odona\u00adta offers audit\u00ading and cer\u00adti\u00adfi\u00adca\u00adtion pro\u00adce\u00addures that are impar\u00adtial, ISO-com\u00adpli\u00adant, and dig\u00adi\u00adtal\u00adly sup\u00adport\u00aded \u2013 effi\u00adcient, prac\u00adtice-ori\u00adent\u00aded, and future-ready. The offer is aimed at asso\u00adci\u00ada\u00adtions, [\u2026]<\/p>\n","protected":false},"author":3,"featured_media":6150,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_et_pb_use_builder":"on","_et_pb_old_content":"","_et_gb_content_width":"","wp_typography_post_enhancements_disabled":false,"footnotes":""},"categories":[1],"tags":[232,223,222,233,221,224,226,234,225,228,227,229,161,230,231],"class_list":["post-6049","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-nicht-kategorisiert","tag-audit-management-en","tag-avoid-greenwashing","tag-digital-certification","tag-esg-cockpit-en","tag-industry-certificates","tag-iso-compliant-audit-procedures","tag-making-sustainability-measurable","tag-odonata-certification-services-en","tag-supply-chain-transparency","tag-sustainability-certification","tag-sustainability-standards","tag-tourcert-network","tag-tourism-certification","tag-transparency-in-sustainability","tag-verification-of-sustainability-data"],"yoast_head":"\nToo much green. 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