{"id":5166,"date":"2023-09-08T19:30:55","date_gmt":"2023-09-08T19:30:55","guid":{"rendered":"https:\/\/odonata-certification.com\/our-path\/"},"modified":"2025-08-04T18:58:46","modified_gmt":"2025-08-04T18:58:46","slug":"our-journey","status":"publish","type":"page","link":"https:\/\/odonata-certification.com\/en\/about-us\/our-journey\/","title":{"rendered":"Our jour\u00adney"},"content":{"rendered":"<p>[et_pb_section fb_built=\u201c1\u201d fullwidth=\u201con\u201d admin_label=\u201cODONATA HEADERSECTION\u201d _builder_version=\u201c4.22.2\u201d _module_preset=\u201cdefault\u201d custom_padding=\u201d||||false|false\u201d bottom_divider_style=\u201cwave2\u201d bottom_divider_color=\u201cgcid-c81eaab2-79f2-4f5d-8b74-792c64361064\u201d bottom_divider_height=\u201c66px\u201d bottom_divider_height_tablet=\u201c45px\u201d bottom_divider_height_phone=\u201c40px\u201d bottom_divider_height_last_edited=\u201con|phone\u201d da_disable_devices=\u201coff|off|off\u201d locked=\u201coff\u201d 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admin_label=\u201cODONATA CONTENT AREA\u201d module_class=\u201csparcclesection\u201d _builder_version=\u201c4.27.4\u201d _module_preset=\u201cdefault\u201d background_color=\u201cgcid-40ac1476-69d1-4a31-81e8-c0963a6b39c8\u201d use_background_color_gradient=\u201con\u201d background_color_gradient_stops=\u201cgcid-c81eaab2-79f2-4f5d-8b74-792c64361064 0%|#e2e2e2 25%\u201d background_enable_pattern_style=\u201con\u201d background_pattern_style=\u201cdiagonal-stripes\u20112\u201d background_pattern_color=\u201cgcid-c81eaab2-79f2-4f5d-8b74-792c64361064\u201d background_pattern_size=\u201ccustom\u201d background_pattern_width=\u201c5px\u201d background_pattern_height=\u201c7px\u201d inner_width=\u201c90%\u201d inner_max_width=\u201c2500px\u201d custom_padding=\u201d||||false|false\u201d da_disable_devices=\u201coff|off|off\u201d locked=\u201coff\u201d 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_builder_version=\u201c4.27.4\u201d _module_preset=\u201cdefault\u201d background_color=\u201cRGBA(255,255,255,0)\u201d global_colors_info=\u201d{}\u201d][et_pb_column_inner saved_specialty_column_type=\u201c3_4\u201d _builder_version=\u201c4.22.1\u201d _module_preset=\u201cdefault\u201d global_colors_info=\u201d{}\u201d][et_pb_code admin_label=\u201cBreadcrumbs\u201d module_class=\u201csparccletext\u201d _builder_version=\u201c4.27.4\u201d _module_preset=\u201cdefault\u201d custom_margin=\u201c0px|0px|25px|0px|false|false\u201d custom_margin_tablet=\u201d||25px||false|false\u201d custom_margin_phone=\u201d||25px||false|false\u201d custom_margin_last_edited=\u201coff|phone\u201d custom_padding=\u201c0px|0px|0px|0px|false|false\u201d global_module=\u201c1097\u201d saved_tabs=\u201call\u201d locked=\u201coff\u201d global_colors_info=\u201d{}\u201d]<span><span><a href=\"https:\/\/odonata-certification.com\/en\/home\/\">Home<\/a><\/span><\/span>[\/et_pb_code][et_pb_text admin_label=\u201cHeadline\u201d module_class=\u201csparccletext\u201d _builder_version=\u201c4.27.4\u201d _module_preset=\u201cdefault\u201d hover_enabled=\u201c0\u201d global_colors_info=\u201d{}\u201d sticky_enabled=\u201c0\u201d]<\/p>\n<h2>Trans\u00adfor\u00adma\u00adtion &amp; Cer\u00adti\u00adfi\u00adca\u00adtion<\/h2>\n<h3><em>In the future, sus\u00adtain\u00adabil\u00adi\u00adty cer\u00adti\u00adfi\u00adca\u00adtions will focus more on deliv\u00ader\u00ading mea\u00adsur\u00adable results \u2014 in oth\u00ader words, hav\u00ading a real impact and con\u00adtin\u00adu\u00adous\u00adly improv\u00ading. At Odona\u00adta, we want to make these cer\u00adti\u00adfi\u00adca\u00adtions smarter and more sys\u00adtemic so that they become a dri\u00adver for more sus\u00adtain\u00adable tourism. <\/em><\/h3>\n<p>[\/et_pb_text][et_pb_divider color=\u201cgcid-16870387\u20132d4e-474e-bb8a-1d0c8a3aab7d\u201d divider_position=\u201ccenter\u201d divider_weight=\u201c1px\u201d admin_label=\u201cDivider\u201d _builder_version=\u201c4.27.4\u201d _module_preset=\u201cdefault\u201d height=\u201c20px\u201d custom_margin=\u201c2px|0px|8px|0px|false|false\u201d custom_padding=\u201c0px|0px|0px|0px|false|false\u201d global_module=\u201c843\u201d saved_tabs=\u201call\u201d global_colors_info=\u201d{%22gcid-16870387\u20132d4e-474e-bb8a-1d0c8a3aab7d%22:%91%22color%22%93}\u201d][\/et_pb_divider][et_pb_text module_class=\u201csparccletext\u201d _builder_version=\u201c4.27.4\u201d _module_preset=\u201cdefault\u201d text_font=\u201d||||||||\u201d global_colors_info=\u201d{}\u201d]<\/p>\n<h4>Cer\u00adti\u00adfi\u00adca\u00adtions that real\u00adly make a dif\u00adfer\u00adence<\/h4>\n<p>Our goal is to take sus\u00adtain\u00adabil\u00adi\u00adty cer\u00adti\u00adfi\u00adca\u00adtions to the next lev\u00adel by mov\u00ading away from com\u00adplex, bureau\u00adcrat\u00adic process\u00ades and towards dig\u00adi\u00adtal solu\u00adtions that are easy to scale. This gives busi\u00adness\u00ades and des\u00adti\u00adna\u00adtions prac\u00adti\u00adcal tools to bet\u00adter man\u00adage and cred\u00adi\u00adbly demon\u00adstrate their sus\u00adtain\u00adabil\u00adi\u00adty per\u00adfor\u00admance. <\/p>\n<h4>The chal\u00adlenge: too many labels, too lit\u00adtle impact<\/h4>\n<p>The wide vari\u00adety of cer\u00adti\u00adfi\u00adca\u00adtions often makes it dif\u00adfi\u00adcult for the tourism indus\u00adtry \u2014 and for guests \u2014 to keep track. Not every label is equal\u00adly trust\u00adwor\u00adthy, and some pro\u00adgrams com\u00adbine con\u00adsult\u00ading, audit\u00ading and cer\u00adti\u00adfi\u00adca\u00adtion with\u00adin a sin\u00adgle orga\u00adni\u00adza\u00adtion, which can lead to con\u00adflicts of inter\u00adest. <\/p>\n<h4>SMEs and com\u00adplex sup\u00adply chains need clear stan\u00addards<\/h4>\n<p>Tourism often con\u00adsists of small and medi\u00adum-sized com\u00adpa\u00adnies with com\u00adplex sup\u00adply chains. It is par\u00adtic\u00adu\u00adlar\u00adly dif\u00adfi\u00adcult for them to find suit\u00adable and effec\u00adtive cer\u00adtifi\u00adcates. Although more and more com\u00adpa\u00adnies and des\u00adti\u00adna\u00adtions are cer\u00adti\u00adfied, the labels are often still too lit\u00adtle known and rec\u00adog\u00adnized by cus\u00adtomers and in the indus\u00adtry. How\u00adev\u00ader, the demand for reli\u00adable, cred\u00adi\u00adble sus\u00adtain\u00adabil\u00adi\u00adty cer\u00adti\u00adfi\u00adca\u00adtions is con\u00adstant\u00adly increas\u00ading \u2014 because more and more trav\u00adel\u00aders are specif\u00adi\u00adcal\u00adly look\u00ading for envi\u00adron\u00admen\u00adtal\u00adly friend\u00adly and social\u00adly respon\u00adsi\u00adble offers.   <\/p>\n<h4>Our path to real impact<\/h4>\n<p>We are com\u00admit\u00adted to ensur\u00ading that sus\u00adtain\u00adabil\u00adi\u00adty cer\u00adti\u00adfi\u00adca\u00adtions cre\u00adate real impact and dri\u00adve mean\u00ading\u00adful change. With the T<a href=\"https:\/\/tourcert.org\/projects\/tourism-impact-alliance\/\" target=\"_blank\" rel=\"noopener\">ourism Impact Alliance<\/a> project, co-financed by SECO, we laid the foun\u00adda\u00adtion for this mis\u00adsion. The Audit Office grew out of this work \u2014 and today, with Odona\u00adta Cer\u00adti\u00adfi\u00adca\u00adtion Ser\u00advices GmbH, we are mov\u00ading for\u00adward with a new, for\u00adward-think\u00ading approach.  <\/p>\n<p>[\/et_pb_text][\/et_pb_column_inner][\/et_pb_row_inner][\/et_pb_column][et_pb_column type=\u201c1_4\u201d _builder_version=\u201c4.16\u201d custom_padding=\u201d|||\u201d global_colors_info=\u201d{}\u201d custom_padding__hover=\u201d|||\u201d][et_pb_search placeholder=\u201cPlease enter search term\u201d admin_label=\u201cSEARCH\u201d _builder_version=\u201c4.27.4\u201d _module_preset=\u201cdefault\u201d button_font=\u201cgmn-med||||||||\u201d form_field_font=\u201crbts-reg-it||||||||\u201d background_color=\u201cgcid-126f4322-6c2a-4b86-a2b0-9c5f48a14bb6\u201d custom_margin=\u201d|0px||0px|false|false\u201d custom_margin_tablet=\u201c20px|0px|20px|0px|false|false\u201d custom_margin_phone=\u201c20px|0px|20px|0px|false|false\u201d custom_margin_last_edited=\u201con|desktop\u201d global_module=\u201c861\u201d saved_tabs=\u201call\u201d global_colors_info=\u201d{%22gcid-126f4322-6c2a-4b86-a2b0-9c5f48a14bb6%22:%91%22background_color%22%93}\u201d][\/et_pb_search][et_pb_text disabled_on=\u201con|on|on\u201d admin_label=\u201cTwitter\/X Inte\u00adgra\u00adtion\u201d module_class=\u201csparcclemodule\u201d _builder_version=\u201c4.27.4\u201d _module_preset=\u201cdefault\u201d background_color=\u201cgcid-126f4322-6c2a-4b86-a2b0-9c5f48a14bb6\u201d border_radii=\u201con|8px|8px|8px|8px\u201d box_shadow_style=\u201cpreset1\u201d disabled=\u201con\u201d global_module=\u201c916\u201d saved_tabs=\u201call\u201d global_colors_info=\u201d{%22gcid-126f4322-6c2a-4b86-a2b0-9c5f48a14bb6%22:%91%22background_color%22%93}\u201d]<\/p>\n<h3>Social Media Inte\u00adgra\u00adtion<\/h3>\n<p>\u2026 kommt noch<br>\u2026 hier evtl. auch Platz f\u00fcr Part\u00adner\u00adl\u00adogo (klein) oder \u201cQuick-Con\u00adtact\u201d<\/p>\n<p>[\/et_pb_text][et_pb_text disabled_on=\u201con|on|on\u201d admin_label=\u201cInfotext\u201d module_class=\u201csparcclemodule\u201d _builder_version=\u201c4.27.4\u201d _module_preset=\u201cdefault\u201d background_color=\u201cgcid-126f4322-6c2a-4b86-a2b0-9c5f48a14bb6\u201d border_radii=\u201con|8px|8px|8px|8px\u201d box_shadow_style=\u201cpreset1\u201d global_module=\u201c1057\u201d saved_tabs=\u201call\u201d global_colors_info=\u201d{%22gcid-126f4322-6c2a-4b86-a2b0-9c5f48a14bb6%22:%91%22background_color%22%93}\u201d]<\/p>\n<h3>Some Infor\u00adma\u00adtion<\/h3>\n<p>Lorem ipsum dolor sit amet, con\u00adsectetuer adip\u00adisc\u00ading elit. Aenean com\u00admo\u00addo ligu\u00adla eget dolor. Aenean mas\u00adsa.<\/p>\n<p>[\/et_pb_text][et_pb_sidebar orientation=\u201cright\u201d area=\u201cet_pb_widget_area_1\u201d show_border=\u201coff\u201d disabled_on=\u201coff|off|off\u201d module_class=\u201csparcclemodule odonata\u00adseit\u00aden\u00adleiste\u201d _builder_version=\u201c4.27.4\u201d _module_preset=\u201cdefault\u201d body_font=\u201cgmn-book||||||||\u201d background_color=\u201cgcid-126f4322-6c2a-4b86-a2b0-9c5f48a14bb6\u201d border_radii=\u201con|8px|8px|8px|8px\u201d box_shadow_style=\u201cpreset1\u201d global_module=\u201c1059\u201d saved_tabs=\u201call\u201d global_colors_info=\u201d{%22gcid-126f4322-6c2a-4b86-a2b0-9c5f48a14bb6%22:%91%22background_color%22%93}\u201d][\/et_pb_sidebar][et_pb_blurb title=\u201cContact\u201d image=\u201chttps:\/\/odonata-certification.com\/wp-content\/uploads\/2025\/05\/Pauline-Gabrisch.webp\u201d icon_placement=\u201cleft\u201d image_icon_width=\u201c50px\u201d content_max_width=\u201c100%\u201d admin_label=\u201cKONTAKT Gabrisch\u201d module_class=\u201csparcclemodule\u201d _builder_version=\u201c4.27.4\u201d _module_preset=\u201cdefault\u201d background_color=\u201cgcid-126f4322-6c2a-4b86-a2b0-9c5f48a14bb6\u201d custom_margin_tablet=\u201c25px||||false|false\u201d custom_margin_phone=\u201c25px||||false|false\u201d custom_margin_last_edited=\u201con|desktop\u201d border_radii=\u201con|8px|8px|8px|8px\u201d border_radii_image=\u201con|0%|0%|0%|0%\u201d box_shadow_style=\u201cpreset1\u201d global_module=\u201c3902\u201d saved_tabs=\u201call\u201d locked=\u201coff\u201d global_colors_info=\u201d{%22gcid-126f4322-6c2a-4b86-a2b0-9c5f48a14bb6%22:%91%22background_color%22%93}\u201d]<\/p>\n<p style=\"font-weight: 400;\"><strong>Pauline Gabrisch<\/strong><\/p>\n<hr>\n<p style=\"font-weight: 400;\"><a href=\"tel:00497112483970\">+49 711 2483970<\/a><br><a href=\"mailto:info@odonata-certification.com\">info@odonata-certification.com<\/a><\/p>\n<p>[\/et_pb_blurb][\/et_pb_column][\/et_pb_section]<\/p>\n","protected":false},"excerpt":{"rendered":"<p><span><span><a href=\"https:\/\/odonata-certification.com\/en\/home\/\">Home<\/a><\/span><\/span>Trans\u00adfor\u00adma\u00adtion &amp; Cer\u00adti\u00adfi\u00adca\u00adtion In the future, sus\u00adtain\u00adabil\u00adi\u00adty cer\u00adti\u00adfi\u00adca\u00adtions will focus more on deliv\u00ader\u00ading mea\u00adsur\u00adable results \u2014 in oth\u00ader words, hav\u00ading a real impact and con\u00adtin\u00adu\u00adous\u00adly improv\u00ading. At Odona\u00adta, we want to make these cer\u00adti\u00adfi\u00adca\u00adtions smarter and more sys\u00adtemic so that they become a dri\u00adver for more sus\u00adtain\u00adable tourism. Cer\u00adti\u00adfi\u00adca\u00adtions that real\u00adly make a dif\u00adfer\u00adence Our [\u2026]<\/p>\n","protected":false},"author":2,"featured_media":4992,"parent":5179,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":{"_et_pb_use_builder":"on","_et_pb_old_content":"","_et_gb_content_width":"","wp_typography_post_enhancements_disabled":false,"footnotes":""},"class_list":["post-5166","page","type-page","status-publish","has-post-thumbnail","hentry"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.5 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Our journey - Odonata<\/title>\n<meta name=\"description\" content=\"In the future, sustainability certifications will focus more on delivering measurable results \u2013 in other words, having a real impact and continuously improving.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/odonata-certification.com\/en\/about-us\/our-journey\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Our journey - 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